the founder.

I’m Courtney Heywood Pierce, MPA, and outside of running Care Blackage, I’m also @MatrimonyHomie on Tik Tok and the Head of Partnerships for a Black-owned start-up. A lot of what I do centers around uplifting the Black community, and making sure we know that we are valued and worthy of being our best selves.

I launched Care Blackage in under 24 hours, but I honestly think I did it at the right time. What started out as a two-week long passion project, ended up turning into a full out business 

It was 2020, we were in the middle of a pandemic, George Floyd had been murdered on camera, and I wanted to do something beyond just sitting with my feelings. I couldn’t go out and protest because of respiratory issues, so Care Blackage became my contribution to the cause. It provided a way for me to raise money for bail funds [100% of profit from my first two months of sales went to Black-led bail funds] while simultaneously giving my peers an outlet to spread joy.

Care Blackage aims to spread love and positive energy while amplifying Black owned brands, Black experiences, and Black stories. It was a whirlwind, and I didn’t even have a business plan, but there is nothing I would change about the way Care Blackage launched.

To anyone that is a fan of the brand, please know that Care Blackage is truly a love letter from me to you. I sourced the items, I used to handwrite each note individually, and each box has been hand packed [and sometimes hand stamped!] with care.

xo,
Courtney Pierce